Digital Marketing Analytics Specialist

Be a part of a revolutionary change! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. The scale of our transformation means we’re effectively building a vast new business, at pace. In P&C (People & Culture - our HR function), we have a huge part to play, defining and shaping our new customer focused culture, organising functions to work more effectively together and attracting the best talent with new types of skills to join us. It’s an exciting, ever-changing environment – ideal for HR subject experts who are driven, disruptive and dynamic. If you’re comfortable with ambiguity and excited by the challenge of shaping things from the ground up, you’ll be in your element here. There’s endless space to develop too, so you’ll be progressing your career as fast as you build our smoke-free future. Your ‘day to day’ • Provide data insights ranging from click attribution to media mix modeling to optimize recruitment marketing campaigns on various channels • Develop marketing data roadmap and enforce industry standard methodologies to develop scalable data solutions • Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports across PMI channels, platforms, and other performance segments (i.e., Facebook, Instagram, LinkedIn, Google Search, Google Ads) • Analyze external and internal candidate data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Google Analytics), statistical analysis tools (PowerBI), and campaign management software tools (Sprinklr). • Evaluate the target market’s online behavior and provide insights and recommendations for further improvements to the candidate experience. • Analyze A/B and Multi-variate tests that communicate results and provide recommendations. • Build PowerPoint presentations to provide market and consumer insights to other marketing and sales departments. • Advise other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for Global Candidate Market data. • Has a solid understanding of digital marketing and can lead and report on marketing campaign tracking, including sources across multiple channels like web, social, email, live events, webinars, and online communities Who we’re looking for • Bachelor’s degree in a quantitative field or graduate degree • 6-7 years of work experience in marketing analytics, marketing operations, or digital marketing experience – handling and analyzing large data sets to drive conclusions optimally • Excellent communication skills; this role requires regular interaction with executives and team leads from across the company • Experience in sophisticated analytic and statistical techniques related to multivariate and A/B testing, customer segmentation, and marketing efficiency • Experience building and automating management level reporting • Proficiency in Microsoft Office Suite Preferred • Strong understanding of digital media and eCommerce business models • Experience with online advertising platforms such as Facebook, Instagram, & LinkedIn Qualifications • Proficient in marketing research, statistical analysis, crafting strategic marketing campaign designs • Excellent analytical skills and a high degree of discernment • Strong organizational, communication, and presentation skills • Proven track record in handling concurrent projects with attention to detail and accuracy What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to deliver a smoke-free future.