Details

Contract

Full-Time

Location

Beirut, Lebanon

Department

Commercial

Openings

1

Job ID

53520572

Are you enthusiastic, motivated self-starter? Do you have excellent analytical, problem solving and strong teamwork and communication skills? Do you have the courage to make a difference, constantly looking for better, more efficient ways to manage processes and company assets? If the answer is yes, then we’d like to hear from you. Philip Morris Lebanon is looking for a Marketing Projects Manager to join the Commercial team in Beirut. You will: As Marketing Projects Manager, you will have the opportunity to contribute in establishing IQOS, our heat-not burn product, as an experience brand in Lebanon by leading brand and marketing omnichannel communication strategies and content development, with strong focus on digital marketing engagement and customer relationship management, with the objective to drive educated category awareness and build brand equity, while accelerating the conversion of adult smokers who would otherwise continue to smoke to Smoke Free Products and strengthening the emotional bonding of adult users of Smoke Free Products with the brand. Main Responsibilities: • Manage the local brand building for Smoke Free Products across the Lebanon market and embed brand guidelines in all commercial programs, projects, and initiatives, providing brand and content deep expertise, from idea generation to GTM (go-to-market) and omni-channel execution, to ensure they leverage on consumer trends, provide solutions to consumer pain points, capture retention or acquisition opportunities and address competitive challenges. • Develop, own and project manage the execution of the brand communication plan and editorial (B2C) calendar, in line with the global marketing calendar and the market's business objectives. • Manage the brand content creation and management for products, accessories, consumables and services across channels and touchpoints (offline and online), in collaboration with channel leads, while embedding global best practices in local content management through the localization/ transcreation of messages, toolboxes and initiatives. • Leverage on market data and consumer insights to localize content themes/topics that resonate with local target audiences and execute a plan to educate consumers to critical behaviour changes. • Identify key opportunities for local campaigns, based on expertise and knowledge of the local trends and business environment, design them in line with PMI guidelines, and work in close collaboration with the different teams and functions. • Continuously assess and monitor brand and product communication effectiveness (across channels) and consistently find opportunities to optimize, in order to ensure maximum awareness, acquisition and retention, and NPS. • Ensure that all developed materials and implemented activities are fully in line with local regulations and PMI marketing code, by seeking advice from Legal and External Affairs departments, as well as submitting and receiving necessary approvals for all developed plans prior to implementation. Profile: • Bachelor’s Degree in Business Administration, Marketing, Communication or Finance. MBA is a plus. • 5 - 7 years of marketing/brand management experience; preferably in consumer-centric functions and multinational environments. • 3+ years of experience in omnichannel marketing strategies and digital marketing. • Strong understanding of and passion for brand marketing and communication. • Highly collaborative - establishes collaborative and trusting relationships with the business’s key leaders and partners. • Consumer centricity and performance marketing mind-set, with strong ability to analyze and interpret multi-channel consumer data (and connect the dots) to arrive to high quality decisions and action plans. • Fast learner, curious, imaginative, and outward looking. • Ability to manage multiple projects in a fast-paced, dynamic environment. Ability to work under targets and with deadline. • Advanced level of MS Excel and MS PowerPoint. Experience with MS Power BI is a plus. • Excellent command of English and Arabic (both written and spoken). JOIN A GLOBAL MARKET LEADER Philip Morris International: Building a Smoke-Free Future. Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes to the benefit of adults who would otherwise continue to smoke, society, the company and its shareholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine containing products in markets outside the U.S. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free IQOS product portfolio includes heated tobacco and nicotine-containing vapor products. As of September 30, 2018, PMI estimates that approximately 5.9 million adult smokers around the world have already stopped smoking and switched to PMI’s heated tobacco product, which is currently available for sale in 43 markets in key cities or nationwide under the IQOS brand. For more information, see our PMI and PMIScience websites. "PMI is an Equal Opportunity Employer”

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