CRM and Digital Campaigns Manager

Be a part of a revolutionary change At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, if you are creative, enthusiastic and ambitious, wherever you join us, you will enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in different directions. Ultimately by delivering to build smoke-free future. We are looking for CRM and Digital Campaigns Manager to provide thorough expertise in the area of CRM digital platforms, and digital marketing and technology. Your ‘day to day’ • Plan, develop and execute campaigns across available digital channels • Own and be responsible for the end-to-end handling of digital campaigns: concept, brief, design, build, test, launch, analysis, and optimization • Manage fully integrated 360-degree digital approach to all Brand and Portfolio campaigns • Manage all eCRM campaigns (direct marketing) with focus on customer retention and acquisition • Build automated journeys and improve current on-boarding journey based on customer needs and behaviors • Accelerate customer loyalty and engagement by on-going improvement of our loyalty program • Collaborate across teams to drive greater levels of automation and personalization • Manage and coordinate assets, knowing creative dimension sizes and the different specifics of how they display on each platform • Write, design and finalize content with the support of creative agency • Ensure buy-in of strategic direction and content calendars from all relevant stakeholders and alignment of CRM and Loyalty content Who we’re looking for Education degree in Marketing Management or Digital Marketing-related is a plus Experience in CRM and Digital Channels Marketing and Loyalty Programs management Fluent in Bulgarian & English Proficient user of Microsoft Office products, specifically Excel Experience in managing 3rd party vendors and external Digital and other Creative Agency Partners Proven relevant work track record in a similar role (beneficial to have at least 2+ team management experience) Solid background in customer acquisition and retention strategies and direct marketing campaigns Technical expertise with CRM systems, Campaign management tools, Loyalty platforms and Analytical systems (Google analytics and/or Power BI) Strong Data knowledge and experience with Big Data processing Strong communication skills along with a customer-oriented attitude. What we offer Our success depends on the men and women who work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with amazing people and feel like you belong • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress • Take pride in delivering our promise to society: to improve the lives of a billion smokers Philip Morris Bulgaria EOOD is a part of PMI - a leading international tobacco company working to deliver a smoke-free future and evolving its portfolio for the long-term to include products outside of the tobacco and nicotine sector. The company has a diverse workforce of around 71,000 people who hail from every corner of the globe. PMI’s current product portfolio primarily consists of cigarettes and smoke-free products, including heat not-burn, vapor and oral nicotine products, which are sold in markets outside the U.S. Since 2008, PMI has invested more than USD 9 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. This includes the building of world-class scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioral research, as well as post-market studies. With a strong foundation and significant expertise in life sciences, in February 2021 PMI announced its ambition to expand into wellness and healthcare areas and deliver innovative products and solutions that aim to address unmet patient and consumer needs. For the sixth consecutive year, the company has been awarded Top Employer globally, in Europe and Bulgaria from the prestigious Top Employers Institute. Philip Morris Bulgaria EOOD is one of PMI affiliates with 110+ employees across different functional areas and main office located in Sofia. To join our growing team, apply no later than 20th March 2023.