Content Specialist

Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Your ‘day to day’: Build Brand Equity along all consumer journey stages, by ensuring an omnichannel communication strategy, that maximize reach and relevant content to our audiences. • Ensure omnichannel brand communication strategy for all marketing initiatives embedding the global brand guidelines within the cluster. • Owner of the brand calendar for all markets, ensuring all initiatives are aligned to brand strategy and have a clear objective to satisfy consumers’ needs and contribution to the business. • Lead and coordinate all planning process around brand calendar initiatives with the different stakeholders, ensuring timing execution and targets. • Embed global best practices in local content management and ensure the “buy in” of global and regional teams across PMI and its Global Policy and guidelines. • Prioritize and optimize content generation related to all brand initiatives and other market necessities, ensuring right process and efficient interactions of internal/external stakeholder, to delivery communication in time with the standards required of creativity, quality, impact. • Continuously assess and monitor brand and product communications effectiveness to optimize channels effectiveness (online and offline). Who we’re looking for: • Overall 3+ years of experience either in a creative agency, digital agency, or Marketing. • Prior experience in communication strategy definition, engage with different business stakeholders, and influencing people is strongly preferred. • Good understanding of digital marketing ecosystem, social media, and tools • Possesses a strong consumer centric approach, good interpersonal communication skills, and good project management skills. • Out of the box individual with passion in storytelling and creative thinking. • Experience with Content Management Systems/Taxonomies and familiar with Agile/Scrum Methodology is a plus. • University degree(s) in Communication and/or additional certificates; degrees or experiences in innovative digital areas, is preferred. • High proficiency in English, both written and verbal. What we offer: Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to deliver a smoke-free future.