As the smoke-free leader in the U.S., our mission is to help end smoking
Imagine a smoke-free world.
Philip Morris International’s U.S. businesses have a plan to get there.
About 45 million U.S. consumers over 21 regularly use nicotine and nearly 30 million of them use the most harmful form—cigarettes. Philip Morris International’s (“PMI”) U.S. businesses are on a mission to improve U.S. public health by offering innovative products that help them leave cigarettes and other traditional tobacco products behind for good.
Zero percent of PMI’s revenue comes from conventional cigarette sales in the U.S. and the company never sold products in the U.S. until it acquired Swedish Match in late 2022.
Better Alternatives:
PMI businesses are the leaders in smoke-free products in the U.S. PMI’s U.S. affiliates, including Swedish Match North America (“PMI U.S.”), are building a science-backed portfolio and:
1. Offering better alternatives for adults 21+ who smoke
We’re putting our money where our mouth is to deliver on our mission to end smoking across the nation by offering products that are satisfying smoke-free alternatives for consumers 21 and over who smoke.”
Smoke-free product offerings
Globally, PMI has invested more than $12.5 billion since 2008 to develop and commercialize a range of smoke-free products.
ZYN is an oral nicotine pouch that’s placed between the gum and cheek. At the start of 2025, ZYN was the first nicotine pouch to be authorized through a “premarket tobacco product application,” meaning the Food and Drug Administration (FDA) found ZYN appropriate for the protection of public health.
For many adults who smoke, the ritual of having something to hold in hand is important. Nicotine pouches can help many nicotine consumers adults 21+ transition from cigarette smoking and other traditional tobacco products.
IQOS is a heated tobacco system that heats tobacco instead of burning it. The product is not risk-free, but significantly reduces the production of and exposure to harmful chemicals compared to traditional cigarettes. The product has been authorized by the FDA as a “modified risk tobacco product,” which means that it is appropriate to promote public health.
To meet the growing demand for smoke-free products, PMI U.S. and its Swedish Match affiliate are investing more than $800 million to increase U.S. production of nicotine pouches in Colorado and Kentucky, helping accelerate progress toward a smoke-free U.S.
Sustainability Commitments
To learn more about PMI’s global sustainability practice and the progress on transforming for good, see the highlights of the 2023 Integrated Report