MISINFORMATION:
A MAJOR ROADBLOCK
TO A SMOKE-FREE FUTURE
Misinformation: A threat to smoke-free progress
An international survey carried out for PMI reveals that misinformation may prevent adult smokers who don’t quit altogether from switching to better, smoke-free alternatives.
Addressing misinformation with facts and science is seen by the public as a collective
responsibility in order to achieve a smoke-free future faster.
