Reporting on Sustainability

As a tobacco company, we have a special responsibility when it comes to sustainability. We strive to continuously improve the sustainability of our business and to contribute to the global sustainability agenda.

For us, sustainability starts with addressing the negative health impacts of our products by developing and commercializing less harmful alternatives to cigarettes while managing our environmental and social impacts across our operations and value chain.


Download our latest Sustainability Report or the Sustainability Report Highlights:


The four pillars of our sustainability strategy

In each of these pillars, PMI takes decisive actions in areas where its work can have the greatest impact, thereby contributing towards the United Nations Sustainable Development Goals.

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Transforming our Business

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Driving operational excellence

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Managing our Social Impact

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Reducing our Environmental Footprint

Our Approach

For PMI, sustainability is about creating long-term value while minimizing the negative externalities associated with its products, operations, and value chain. 


Transforming our Business

It is our aim to replace cigarettes with less harmful alternatives, thereby minimizing the negative impact of smoking on public health.


Driving Operational Excellence

We strive to achieve operational excellence through established programs on ethics and compliance, responsible marketing, and the prevention of illicit tobacco trade.


Managing our Social Impact

The continuous improvement of PMI's social impact within our operations and beyond is essential to our long-term success.


Reducing our Environmental Footprint

We are committed to constantly improve our business activities to achieve the highest standards of environmental sustainability.




Top ten questions about sustainability answered

Transforming the Sustainable Way

When it comes to their sustainability efforts, tobacco companies have long faced skepticism due to the nature of their products and the harm associated with them. PMI’s Chief Sustainability Officer, Huub Savelkouls, talks about why sustainability is important to our company and answers some of the key questions he typically faces when meeting with stakeholders or the media to talk about PMI’s work.


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Huub Savelkouls sustainable brands hot seat discussion



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