Zoom in: Post-consumer waste
PMI’s commitment to progress
We believe we can and should play a role in reducing waste from our products, that's why we're addressing the issue of littering by developing innovative solutions.
Our commitment to change strengthens our aspirations of reducing post-consumer waste across our products, by implementing impactful strategies in four target areas:
Packaging, smoke-free electronic devices, cigarettes, and smoke-free consumables.
Packaging
Our goal is for 100 percent of our packaging to be made with recyclable materials by 2025.
Smoke-free electronic devices
Our goal is for 100 percent of our smoke-free electronic devices introduced on the market as of the end of 2025 to have eco-design certification.
Cigarettes
Our goal is for at least 80 percent of our shipment volume to be covered by markets with anti-littering programs in place for combustible cigarettes by 2025.
Smoke-free consumables
Our goal is for at least 80 percent of our shipment volume to be covered by markets with end-of-life take-back programs in place for smoke-free consumables by 2025.
Post-consumer waste management
Reducing and appropriately managing post-consumer waste means we can extract, convert, and use fewer raw materials from a planet with limited natural resources.
Embedding principles of circularity and eco-design, implementing effective post-consumer waste management solutions, addressing litter, and promoting responsible disposal of products at their end-of-life are key pillars of our post-consumer waste strategy.
Take a look at our strategy document to read about our 2025 aspirations, and how we’re working to achieve them.
Our World is Not an Ashtray
Discover Our World Is Not an Ashtray, a digital corporate platform to educate, inspire, and engage the public on the issue of littering.
Through this campaign, we share facts and figures, testimonials, and calls to action. Some of our affiliates also use this platform as a basis for local awareness-raising initiatives.
Case study: Partnering up to tackle littering through innovation in Mexico
Learn how our colleagues in the Mexican affiliate partnered with a local start-up called Ecofilter in 2019 to reduce littering by developing an innovative biotechnological treatment that regenerates cellulose acetate into cellulose pulp.
