Zoom in on our post-consumer waste commitments |PMI

PMI’s commitment to progress

We believe we can and should play a role in reducing waste from our products, that's why we're addressing the issue of littering by developing innovative solutions.

Our commitment to change strengthens our aspirations of reducing post-consumer waste across our products, by implementing impactful strategies in four target areas:

Packaging, smoke-free electronic devices, cigarettes, and smoke-free consumables.

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Packaging

Our aspiration is for 100 percent of our packaging formats to be designed for recyclability by 2025.

Smoke-free electronic devices

Our aspiration is for 100 percent of our smoke-free electronic devices introduced on the market as of the end of 2025 to have eco-design certification.

Cigarettes

Our aspiration is for at least 80 percent of our shipment volume to be covered by markets with anti-littering programs in place for combustible cigarettes by 2025.

Smoke-free consumables

Our aspiration is for at least 80 percent of our shipment volume to be covered by markets with end-of-life take-back programs in place for smoke-free consumables by 2025.

Post-consumer waste management

Reducing and appropriately managing post-consumer waste means we can extract, convert, and use fewer raw materials from a planet with limited natural resources.

Embedding principles of circularity and eco-design, implementing effective post-consumer waste management solutions, addressing litter, and promoting responsible disposal of products at their end-of-life are key pillars of our post-consumer waste strategy.

Take a look at our strategy document to read about our 2025 aspirations, and how we’re working to achieve them.

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During 2024, we will deploy our sustainability roadmap for our recent categories of e-vapor and oral products. Reducing post-consumer waste remains a strong focus, and we expect to expand the geographical coverage of our smoke-free consumables end-of-life take-back program. Our aim is to reach 80 percent of global volume coverage. As we continue to deploy our program at scale, we plan to conduct studies to better understand use patterns and inform our waste treatment strategies. Further, understanding the importance of prolonging the lifespan of our devices, we plan to scale the deployment of our second-life IQOS proposition to reach our 2025 aspiration.
Stefano Volpetti, President, Smoke-Free Inhaled Products & Chief Consumer Officer

In 2024, we will continue maturing PMI’s eco-design program by further embedding these principles across our devices, consumables, and accessories portfolio. We will review PMI’s repair strategy with the aim to refine our design guidelines for repair and recycle, and work on improving device robustness with the aim to extend product longevity and minimize electronic waste. Within our consumables portfolio, we will continue exploring technical solutions to reduce the plastic content in heat-not-burn consumables. Finally, across our accessories portfolio, we will drive further adoption of environmentally responsible materials in our offerings. We remain committed to maintaining a recycling rate within our CIRCLE program above 80 percent.
Bin Li, Chief Product Officer

We will continue deploying and expanding the reach and impact of the anti-littering programs we deploy across the many countries in which we operate, leveraging our awareness-raising efforts to the greatest extent possible, to prevent inappropriate disposal and inspire behavioral change in consumers’ habits. Meanwhile, we will also continue to explore and test nonplastic filter materials that fulfill demanding criteria and meet consumer expectations.
Werner Barth, President, Combustibles Category & Global Combustibles Marketing