May 24, 2019
Philip Morris International Spearheads Drive for Change on International Women’s Day
‘Fair Share’ Conference Engages Male Employees to Drive Diversity
“At PMI, we talk about giving everyone a ‘fair share,’ not just
women. This is a discussion that's vital to everyone—and we recognize
that to empower women, we must engage and empower men to be advocates
for equality,” said
The conference speaks volumes for PMI’s efforts toward gender equality and creating a more inclusive and diverse business. It ties in with the theme of this year’s International Women’s Day, “Balance for Better,” which represents a call to action for driving gender balance across the world. The Fair Share conference and other initiatives will help amplify the work PMI is doing to create a more inclusive and diverse business for employees and consumers.
The Fair Share conference features three of PMI’s female executives as well as the following globally recognized speakers:
Dondeena Bradley, whose expertise lies in female-focused product development and the power of peer networks. She’s a wellness expert who has developed products, new ventures and female-focused marketing at companies from Weight Watchersto PepsiCoto Johnson & Johnson.
Lera Boroditsky, who will explore how language shapes the way we think about gender and culture. She is a cognitive scientist who previously served on the faculty at MIT; her TEDTalk on rethinking how language influences bias, gender and our relationships has exceeded 8 million views.
Morgwn Rimel, discussing how to communicate across gender through
emotional intelligence. A cultural strategist who’s been active with
the Women’s Forum for the
Economy and Societyfor almost a decade, she finds creative ways to make positive, constructive cultural change.
To further illustrate its drive for change, PMI is the first business in the world to earn global EQUAL-SALARY certification. The certification—earned via third-party verification—confirms PMI’s commitment to equality and is an important milestone on the road to creating an inclusive, gender-balanced workplace. Inclusion and diversity are at the core of PMI’s business strategy, as key enablers for the company’s transformation from a traditional cigarette manufacturer to a science and technology-minded company with a pipeline of innovative smoke-free products.
Together, these join other new and ongoing activations to represent the important milestones on PMI’s journey toward becoming an organization that better represents its worldwide constituency. For more information about PMI’s initiatives on diversity, inclusion and gender balance, visit www.pmi.com/inclusionanddiversity.
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