May 24, 2019
Philip Morris International and Dorna Switch Gears in Quest for a World without Tobacco Smoke
The two organizations have collaborated successfully for 26 years. As of 2019, the partnership will focus on advancing the cause of a smoke-free world.
More than 1 billion people smoke today and, according to the
With around 350 million MotoGP fans worldwide, MotoGP can play a significant role in positively impacting the lives of people who smoke and those around them.
“The best choice for consumers concerned about the health risks of
smoking is to quit tobacco and nicotine altogether. Today, however,
technology, science and innovation provide a real opportunity to
encourage all men and women who continue smoking to switch from
cigarettes to less harmful, smoke-free alternatives,” said PMI Vice
President Global Event Partnerships,
“Working together with Dorna, we can accelerate positive change for the millions of MotoGP fans who smoke.”
The partnership will be used to raise awareness of the benefits of quitting smoking and the potential role of innovative solutions based on science for those adults who would otherwise continue to smoke. PMI and Dorna will share more details about their joint initiative in 2019.
Burning tobacco generates smoke and the vast majority of harmful
toxicants generally associated with smoking-related diseases. Since PMI
became a public company in 2008, we have spent more than
Find out more about our vision of a smoke-free future at www.pmi.com.
Through multidisciplinary capabilities in product development,
state-of-the-art facilities and scientific substantiation, PMI aims to
ensure that its smoke-free products meet adult consumer preferences and
rigorous regulatory requirements. PMI's smoke-free IQOS product
portfolio includes heated tobacco and nicotine-containing vapor
products. As of
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