Over one million adult smokers have converted to IQOS, PMI’s leading heated tobacco product
“Adult smokers are looking for product choices that offer the
satisfying taste, ritual, and pleasure they get from cigarettes, but
with far lower amounts of the harmful compounds found in smoke,”
IQOS is one of four smoke-free products from PMI to address adult smoker demand and varying preferences. It is a heated tobacco product that was launched in late 2014 and is expected to be available in key cities in over 30 markets in 2017.
Since 2008, PMI has hired over 400 scientists and experts and invested
Snyder continued, “We’re optimistic about the future as we work to progressively transition PMI’s existing cigarette business to potentially less harmful alternatives. There is tremendous opportunity to positively impact public health with the availability of better choices than continued smoking, and we can’t do it alone. Contributions from public-health experts, the scientific community and regulators will greatly accelerate switching from cigarettes to smoke-free products.”
To learn more about how PMI is designing a smoke-free future, please visit the new company website at www.pmi.com.
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