June 13, 2019
PMI Launches Online Hub Offering Inspiration to ‘Unsmokers’
A new survey conducted by Povaddo, commissioned by PMI, shows the
potential to improve personal and social relationships by quitting
cigarettes. Almost three-quarters—71 percent—of nonsmokers who are in a
relationship with a smoking partner said they have had disagreements
with their partner because he/she smokes cigarettes. The results showed
even higher levels of disagreement in
|Have you ever had a disagreement or argument with your partner or spouse because he/she smokes cigarettes?|
|Base: former and never smokers with a partner that smokes|
Smokers, however, were less likely to recognize the impact that smoking has on their relationships with loved ones, with just, on average, 36 percent of them acknowledging that smoking has caused arguments with their loved ones.
|My smoking causes arguments with loved ones:|
|Strongly/ Somewhat agree||Russia||U.K.||U.S.||Hong Kong||Israel||Italy|
Base: current and occasional smokers.
Figures have been summed due to rounding
“This research shows the scale of the task ahead to help smokers
understand the positive impact that unsmoking could have on their
Aiming to unify communities toward a smoke-free world, PMI’s unsmokeyourworld.com is an online hub where adult smokers and those that care about them can discover more about ways to unsmoke. The site shares stories of unsmoke heroes describing their smoke-free journeys and encourages readers to share their own stories.
Olczak continues: “Change comes from communities uniting behind a positive conversation, which is why we have created this place for people to come together and hear each other’s stories for inspiration. This is an important new tool for adult smokers and those who care about them so they can access resources to inspire them to leave cigarettes behind.”
Interactive elements engage readers to understand the facts behind unsmoking and allows them to publicly get involved. Users can add an ‘Unsmoke Your World’ overlay to any image they want so they can show support on social media. They can also download and share a selection of gifs to celebrate unsmoke successes.
This survey was carried out 24 April-
PMI is transforming its business and increasing awareness of the urgent need to become smoke-free as well as awareness of better alternatives for smokers who would otherwise continue to smoke. PMI is producing smoke-free products that are a better choice for smokers than continued cigarette smoking and can benefit public health.
#Unsmoke is a PMI initiative to speed up an historic change in public health. Through the #unsmoke movement, we want to bring together a community of people who can accelerate this change by becoming advocates of the message that for smokers who would otherwise continue to smoke, there are better alternatives to choose from.
#Unsmokeyourworld is a global conversation that inspires human stories—for the people, by the people.
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Philip Morris International Media Office
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