“PMI is pleased that the Commission has finally issued its proposed Tobacco Products Directive so that it now may be reviewed and debated in an open, transparent, objective and constructive manner by all concerned in the coming months.
“An initial reading of the proposal suggests that many of the recommended measures will not achieve the Commission’s public health goals and will result in numerous unintended adverse consequences which appear to have been disregarded by its authors.
“The proposed Directive explicitly prohibits products that account for
approximately 10 percent of the
“In addition, the proposal would significantly limit consumer access to, and information about, products that have the very real potential to reduce the harm caused by conventional tobacco products. In doing this the Commission has chosen not only to stifle innovation but also to ignore the potential these products have to improve public health.
“We trust that the hostility of some towards our industry will not blind
them to the important economic, legal and societal issues that this
proposed Directive raises. We believe that its numerous flaws need to be
addressed to ensure that the EU implements a regulatory framework for
tobacco products in
To read more about PMI’s views on tobacco regulation as well as our 2010 submission to the European Commission’s public consultation on this Directive visit www.pmi.com.
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