We are focusing this issue on the growing body of independent research
on our electrically heated tobacco product (EHTP, marketed as IQOS),
the most advanced smoke-free alternative in our portfolio. The covered
research comprises independent, peer-reviewed publications on smoke-free
products that focus on EHTP, and also includes four recent government
reports from the
“We are happy to see growing interest in studying our smoke-free
products and that the general trend among independent results is in line
with our own research,” said Prof.
PMI’s extensive research and assessment program is inspired by the
well-recognized practices of the pharmaceutical industry and in line
with the draft guidance of the U.S.
We are a leading international tobacco company engaged in the
manufacture and sale of cigarettes and other nicotine-containing
products in markets outside