Better alternatives to cigarettes are available now that can help hasten the end of smoking
Available on PMI.com, the position paper acknowledges that smoking prevalence is in decline, but argues that the pace of that decline could be much faster.
In the paper PMI states: “The landscape of tobacco and nicotine products has evolved significantly over recent years. Not all tobacco products are the same with respect to their health risks. Moreover, rapid innovation offers opportunities to accelerate the downward trajectory of smoking prevalence.”
Ultimately, PMI aims to stop selling cigarettes entirely and is confident that this can happen in less than a century if smokers who would otherwise continue to smoke are proactively encouraged to switch to less harmful alternatives, which already exist but are either not well known or in some cases restricted.
Where these products have been adopted, for instance, in countries such
PMI’s policy making recommendations published today include:
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Notes to Editors
To view the full position statement please click here.
Philip Morris International
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