Explores the Role of Governments, Corporate Ingenuity and Consumers’ Self-Interests
Consumers all over the world want their governments to do better at
solving major public health issues, according to the
When asked about the role of technology and innovation in addressing these issues, 91 per cent of respondents believed technology and innovation had an important role to play. However, respondents did not evaluate government performance highly; more than half (56 per cent) believed the authorities had done a poor job of ensuring access to the latest innovations and advancements that can improve public health.
Introduced by PMI in
“Given the scale of these public health challenges, it’s unrealistic to
expect advice and exhortations from health authorities alone to make the
For more information or to read the complete White Paper, or to learn more about what PMI is doing to create a smoke-free future visit, PMI.com.
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Philip Morris International
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