Philip Morris International Makes a Bold Call to the
World No Tobacco Day is meant to improve public health by addressing the
serious issues related to smoking and tobacco use. It is clear, however,
that despite the well-known health risks associated with smoking, many
people continue to smoke and will do so in the near future.
“In the late 1990’s, some of our company’s fiercest critics challenged
us to produce less harmful smoke-free products. We listened—and accepted
the challenge,” said
These smoke-free products contain nicotine and are not risk free. However, the science shows they are a better choice than continuing to smoke. PMI shares its science and data openly with the scientific and medical communities, as well as with governments throughout the world.
Old ideological fights are confusing smokers and those who care about them. While many health experts and governments today clearly support the adoption of smoke-free alternatives for adult smokers who would continue smoking, others prefer to focus on past issues. This just misdirects the conversation.
“Adults who smoke deserve access to smoke-free alternatives backed by solid science. They also deserve current information in order to make their own choices,” said Olczak. “By encouraging the men and women who don’t quit to completely adopt smoke-free alternatives, we can eventually leave cigarettes behind. That’s the smoke-free future.”
Put simply: It’s time to unsmoke.
To learn more about the “It’s Time to Unsmoke” initiative, visit www.PMI.com/ItsTime.
Philip Morris International
Philip Morris International media office
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