Go to main content

Transforming fleet safety in Indonesia: From risk to responsibility

How a technology-led, people-centered approach is reducing road risk and strengthening a shared culture of safety.

For thousands of PMI employees, the road is their workplace. Making every journey safer is not only a logistics priority—it is an integral part of how the company manages fleet safety risks and protects people who drive on its behalf. 

Indonesia is one of our largest fleet markets, with close to 5,000 drivers—around half of all drivers in Southeast Asia and a significant portion of our global operations (over 20 percent). 

In 2025, our integrated Total Recordable Incident Rate (iTRIR)1 for employees, contracted workers, and contractors in the Indonesian market was 0.05. This represents 0.05 reportable incidents for every 200,000 exposure hours, demonstrating a strong focus on safety and the effectiveness of safety programs in place. Nevertheless, over 88 percent of the recorded incidents were linked to fleet operations—data which made our priority clear: The greatest safety exposure was not inside our facilities, but on the road. 

Our commitment 

Our aspiration is to achieve zero preventable fleet safety accidents, and we aim to reduce high-severity collisions, with an ongoing goal of eliminating preventable fatal accidents completely. The ambition is not only to reduce incidents, but to build a culture in which every colleague—whether driver, supervisor, or manager—sees safety as part of how the daily work is done.

Our approach to safer driving

To address the safety risks in a structured and sustainable way, we have introduced a comprehensive global fleet-safety program built around three interconnected pillars: Technology, behavioral training, and governance. Together, these elements are designed to reinforce safer driving habits, improve visibility on road risks, and embed accountability across teams. The approach combines real-time data with practical coaching and clear leadership oversight, ensuring that safety is not managed through a single tool or policy, but through a system that supports drivers before, during, and after every journey.

Technology

One hundred percent of our Indonesian fleet is equipped with telematics devices that capture indicators such as speeding, harsh braking, rapid acceleration, and cornering. This data is then translated into a safety-score dashboard, enabling us to provide early coaching and preventive intervention rather than waiting for an incident to occur.

Behavior and capability building

Our immersive, global fleet safety e-learning program is tailored to each driver’s core competency score, driving style, and local traffic conditions. This program is connected to the onboard vehicle telematics systems and helps us assess driver competencies and real-world driving behaviors. In 2025, over 98 percent of the current company working-tool car drivers in Indonesia successfully completed our global fleet safety e-learning program.

In this context, “working-tool car drivers” refers to employees in Indonesia who use company-provided vehicles as essential tools to perform their job responsibilities. These vehicles are not just for commuting; they are integral to the employees’ daily work activities, such as visiting clients, making deliveries, or traveling between job sites. The term “working-tool” highlights that the car is a necessary piece of equipment for their professional duties, rather than simply a means of transportation.

Governance

In Indonesia, we have established a dedicated governance process in which fleet safety is reviewed and discussed in quarterly cross-functional meetings. These reviews provide valuable input into market planning and day-to-day operational decisions. By embedding safety practices into leadership performance discussions, we ensure that road risks are managed proactively and consistently across teams.

When serious fleet incidents do occur, they are reviewed through a structured investigation process focused on understanding underlying causes and strengthening prevention. Learnings from these reviews are translated into corrective and preventative actions and are used to refine training, journey planning, and management practices, reinforcing continued improvement rather than simple reactive responses.

Route risk knowledge, vehicle’s condition, and fit to drive are essential before driving

Fahmi, Muhammad

,

Supervisor Retail Engagement—Working tool car driver

The impact so far

Since the rollout of this systematic approach in 2022, high-severity collisions have decreased by approximately 53 percent, and the driver safety index rose to 71 percent—a strong indicator of maturing safety culture. Smoother driving and route optimization also contributed to an estimated six percent reduction in fuel consumption, producing emissions benefits alongside operational savings.

Challenges that remain

A process change can be achieved quickly. However, cultural shifts take more time. It’s an ongoing collaboration between our safety team and other business functions to make sure the safety practices are fully integrated in the daily work of all employees. External context also drives complexity: Indonesian traffic conditions, varied enforcement, and subcontracted logistics fleets create risk beyond our direct control. This means progress depends not only on systems and devices, but shared behavior and influence across various stakeholders.

The road ahead

The next stage of this journey will focus on strengthening existing programs. We will continue to improve our ability to anticipate risks by using technology to identify patterns before they lead to accidents. We are also extending our expectations to subcontracted fleets, recognizing that shared roads require shared standards. As we upgrade vehicles over time, we will also prioritize lower-emission options, linking road safety with environmental benefits. Above all, we will continue reinforcing a culture in which safety is a shared behavior that shapes decisions every day.

Nothing is more important than ensuring our employees and business partners return home safely every day

Cahyadi, Ivan

,

President Director of HM Sampoerna

References

PMI Fleet Safety Policy

1 Integrated Total Recordable Incidents (iTRI) Rate is the number of recordable incidents, of PMI employees, contracted and contractors, per 200,000 hours worked. Total Recordable Incidents include: Number of fatalities, number of lost time injuries, number of medical treatment cases, number of restricted work cases, and number of loss of consciousness cases.

Stories of Impact

 

 

Driving sustainability forward in Turkey

A focus on safer driving techniques is having a wide-ranging impact on the environment in Turkey

Turning empty miles into revenue to drive more sustainable logistics

A PMI initiative in Türkiye has transformed the challenge of returning empty trucks into a model of collaboration and sustainability.

Driving toward a more sustainable mobility—one vehicle at a time

Discover how Philip Morris International’s (PMI’s) affiliate in the Philippines, PMFTC, is electrifying its vehicle fleet despite limited national EV infrastructure to advance PMI’s global GHG emission reduction goals.