Discover how PMI builds leading cigarette brands like Marlboro and a new portfolio of smoke-free alternatives
Who We Are

Building Leading Brands

We’re known for our global portfolio of leading cigarette brands. And we’re building a new portfolio of smoke-free alternatives.

PMI products are sold in over 180 markets. In many of these we hold the number-one or number-two position by market share. Six of the top 15 international brands in the world are ours.

Our portfolio of international and local brands is led by Marlboro, the world’s best-selling international cigarette, which accounted for around 35 percent of our total 2016 cigarette shipment volume. Marlboro is complemented in the premium-price category by Parliament and Virginia S. Our leading mid-price brands are L&M, Lark, Merit, Muratti, and Philip Morris. Other leading international brands include Bond StreetChesterfieldNext, and Red & White.


Marlboro logo

Marlboro is one of the best-known trademarks among all consumer products, and has been the world’s number-one international cigarette brand since 1972. In 2016, Marlboro's volume outside the United States and China was 282 billion cigarettes, reinforcing its leadership position as the number-one cigarette brand worldwide. 

In 2013, we introduced Marlboro 2.0, featuring a more modern look for our iconic brand. The new pack is now available in approximately 100 countries. 

L&M logo

L&M originated in the United States in 1953. In 2016, L&M had a volume of 97 billion cigarettes. It is the third best-selling international cigarette brand outside the United States and China.

Chesterfield Logo

Chesterfield is the third-largest international PMI brand with a volume of 46 billion cigarettes in 2016.

Parliament Logo

Parliament is PMI’s fourth-largest international brand, and the twelfth-largest cigarette brand in the world. In 2016, Parliament volume was 46 billion cigarettes, sold in more than 30 countries, with a strong presence in Russia, Korea, Japan, Turkey, Kazakhstan, and Ukraine.

Bond Street Logo

Bond Street is PMI’s fifth-largest international brand with a volume of 45 billion cigarettes in 2016.

Philip Morris Logo

The Philip Morris brand is PMI’s sixth-largest international brand with a volume of 36 billion cigarettes in 2016, and is sold in over 40 countries.

Local HEritage Brands

We also own a number of important local cigarette brands, including: Dji Sam Soe, Sampoerna, and U Mild in Indonesia; Champion, Fortune, and Hope in the Philippines; Apollo-Soyuz and Optima in Russia; Morven Gold in Pakistan; Boston in Colombia; Belmont, Canadian Classics, and Number 7 in Canada; f6 in Germany; Delicados in Mexico; Assos in Greece; and Petra in the Czech Republic and Slovakia.

In addition to our leading international and local cigarette brand portfolio, we’re also commercializing smoke-free alternatives to cigarettes which we call reduced-risk products (RRPs).* In this dynamic area of RRPs, we have already introduced IQOS and Solaris.

IQOS logo

IQOS is a precisely controlled heating device into which a specially designed tobacco product under the brand names HEETS and HeatSticks is inserted and heated to generate a flavorful nicotine-containing vapor. IQOS was first introduced in Nagoya, Japan in 2014. Today IQOS is available in key cities in 38 markets across the world.

Solaris Logo

Solaris is the first of our e-vapor products licensed from Altria. Solaris is a battery-powered device that produces a nicotine-containing vapor. In 2015, we launched Solaris in Spain and Israel.

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* Reduced-risk products (RRPs) is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce far lower quantities of harmful and potentially harmful compounds than found in cigarette smoke.

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