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May 24, 2019
Philip Morris International Makes Call to Creative, Media and Communications Communities
During a keynote at the
Agencies interested in joining the movement can contact
“People who smoke deserve information about better alternatives. The
media industry can play an important role in making this happen,
including by championing this initiative,” said
PMI is developing and assessing a range of smoke-free alternatives to cigarettes including heated tobacco products, e-cigarettes, and other innovative technologies. The company is conducting extensive research to examine the risk reduction potential of the products compared to continued smoking. All evidence to date indicates that PMI’s smoke-free alternatives are a better choice for smokers than cigarettes.
We are a leading
international tobacco company engaged in the manufacture and sale of
cigarettes and other nicotine-containing products in markets
outside the United States of America. We’re building our future on
smoke-free products that are a much better consumer choice than
continuing to smoke cigarettes. Through multidisciplinary capabilities
in product development, state-of-the-art facilities and scientific
substantiation, we aim to ensure that our smoke-free products meet adult
consumer preferences and rigorous regulatory requirements. Our vision is
that these products ultimately replace cigarettes to the benefit of
adult smokers, society, our company and our shareholders. For more
information, see our PMI
and PMIScience
websites.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20180621006108/en/
Source:
Philip Morris International
Media Office
T: +41 (0)58
242 4500
E: ryan.sparrow@pmi.com