From “techspectations” to human experiences

Breakthrough tech is raising the bar for brands, shifting expectations overnight and putting trust, relevance, and experience at the center of every choice consumers make.

In a filmed conversation, special guest Elaine Parr, a Senior Partner at IBM, joined host Stefano Volpetti, PMI’s Chief Global Growth Officer, to discuss how brands can move from reacting to anticipating consumer expectations by combining data with human insight—and ultimately embracing simplicity.

Indeed, in this rapidly evolving environment, expectations are rising as consumers demand more from the technology they engage with. The leaders highlight the growing need for technology that is authentic and trusted, with Elaine coining the term “techspectations” to capture this shift.

One critical consideration is that intuitive design, trust, and authenticity are essential to turning advanced technology into experiences that genuinely resonate with people.

At PMI, we believe it’s critical to consider the impact of the rise of technology and how it shapes human experiences. Simplicity is key; without it we cannot provide consumers with what they want and need. 

These themes are widely discussed in our latest white paper, “Human cognition: The next frontier?” It reinforces the importance of keeping human needs, behaviors, and experiences at the center. 

We also cannot move forward by handing all decision-making to automation. Progress depends on weaving authenticity and human judgment into everything we create.