The KPI Hub brings together up‑to‑date KPI definitions, scopes, and calculation methodologies, supported by strong data‑governance practices and periodic reviews with KPI owners. By consolidating this information in a single digital environment, the KPI Hub makes it easier to explore, compare, and interpret the non‑financial metrics that matter most to our business and stakeholders.
The KPI Hub also serves as a framework and reference guide to help provide consistency and completeness in our reporting and should be read in conjunction with our annual Value Report.
What you will find in the KPI Hub
The online resources include the latest definitions, scopes, calculation methodologies, and data‑management practices for the Index’s KPIs and other sustainability metrics. These are reviewed regularly with KPI owners to ensure accuracy, relevance, and consistency—helping ensure that the non‑financial data we disclose are reliable, comparable, and meaningful.
Why it matters
The rigorous methodology set out in the KPI Hub ensures that the Index and other reported KPIs are objective, quantifiable, and verifiable, enabling investors and other stakeholders to evaluate our performance and execution over time. As capital markets and regulators demand greater transparency and assurance of sustainability-related business impacts, risks, and opportunities, the KPI Hub provides the robust infrastructure needed to meet increasing scrutiny while building investor confidence in our integrated business model and strategic direction.
“Our Non-financial KPI Hub reflects the evolution and maturity of our approach to sustainability and understanding of value creation.
By embedding robust controls and governance processes, from KPI definition and ownership to calculation methodology and final validation, this comprehensive system not only ensures compliance with current regulatory requirements but also serves a foundational strategic purpose. It drives meaningful performance by engaging employees, supporting program owners in prioritizing key initiatives, and building capabilities across legal, finance, IT, and risk functions.
This integrated, control-based approach ensures both regulatory compliance and credible, data-driven communication about our sustainability performance, enabling us to demonstrate progress transparently and manage our sustainability-data with the same rigor we apply to financial metrics.”
Jennifer Motles
Chief Sustainability Officer
Background
Measuring sustainability performance, often measured with non-financial metrics, and reporting on it periodically is essential to our business, as our understanding of value creation goes beyond financial capital to consider multiple capitals. When we first established our KPI Hub, in 2021, there was little to no standardized guidance on how to measure and report non-financial performance. Our protocol was developed to fill this void—creating clarity, consistency, and rigor in defining and tracking sustainability outcomes at a time when the field lacked established methodologies.
Over the years, as regulation and standardization in the sustainability reporting field have matured, our KPI Hub has evolved to align with emerging frameworks and requirements. The introduction of new sustainability-related regulations, reporting frameworks, and standards has established clearer methodologies, definitions, and disclosure requirements. We have actively adapted our protocol to ensure harmonization with these evolving standards—aligning our definitions, calculation methodologies, and performance indicators with current mandatory frameworks to maintain consistency in what we define and measure as success.
This online content about our Value Report should be read in conjunction with PMI’s Value Report 2025. This report includes metrics that are subject to uncertainties due to inherent limitations in the nature and methods for data collection and measurement. The precision of different collection and measurement techniques may also vary. This report includes data or information obtained from external sources or third parties. Unless otherwise indicated, the data contained herein cover our operations worldwide for the full calendar year 2025 or reflect the status as of December 31, 2025. Where not specified, data comes from PMI financials, nonfinancials, or estimates.
Unless explicitly stated, the data, information, and aspirations in this report do not incorporate PMI’s Wellness unit, Aspeya. Regarding the Swedish Match acquisition, completed late 2022, unless otherwise indicated, this report includes information pertaining to its sustainability performance. Please also refer to "About this report" on page 3 of the PMI’s Value Report 2025 for more information. Aspirational targets and goals do not constitute financial projections, and achievement of future results is subject to risks, uncertainties and inaccurate assumptions, as outlined in our forward-looking and cautionary statements on page 142. In PMI’s Value Report 2025 and in related communications, the terms “materiality,” “material,” and similar terms are defined in the referenced sustainability standards and are not meant to correspond to the concept of materiality under the U.S. securities laws and/or disclosures required by the U.S. Securities and Exchange Commission.