PMI’s transformation
- Inaction has consequences
- It's time to make smoking history
- Resiliency requires innovation, inclusion and trust in science
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PlayResiliency requires innovation, inclusion and trust in science
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Our science
- Tobacco harm reduction is central to the delivery of a smoke-free future
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PlayTobacco harm reduction is central to the delivery of a smoke-free future
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- Why burning is the main problem
- What is nicotine?
- The difference between cigarette smoke and smoke-free product vapor
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- The difference between e-cigarettes and heated tobacco products
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- The difference between tobacco, smoke and nicotine
- The importance of taste