Our goal and strategies

Smoke-Free

Develop, market, and sell smoke-free alternatives, and switch our adult smokers to these alternatives, as quickly as possible around the world

Transition

Transition our resources from cigarettes to smoke-free alternatives

Regulation

Propose regulatory policies that encourage the replacement of cigarettes with smoke-free alternatives

Sustainability

Drive world-class sustainability programs across our entire value chain

Talent

Be the employer of choice for our global workforce and work tirelessly to attract the best talent

Transparency

Share our progress, and invite dialogue and independent verification