Our goal is to deliver a smoke-free future
Develop, market, and sell smoke-free alternatives, and switch our adult smokers to these alternatives, as quickly as possible around the world
Transition our resources from cigarettes to smoke-free alternatives
Propose regulatory policies that encourage the replacement of cigarettes with smoke-free alternatives
Drive world-class sustainability programs across our entire value chain
Be the employer of choice for our global workforce and work tirelessly to attract the best talent
Share our progress, and invite dialogue and independent verification
Provide superior returns for our shareholders