Our goal and strategies
Our goal is to deliver a smoke-free future
Our core strategies are:
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Smoke-Free
Develop, market, and sell smoke-free alternatives, and switch our adult smokers to these alternatives, as quickly as possible around the world
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Transition
Transition our resources from cigarettes to smoke-free alternatives
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Regulation
Propose regulatory policies that encourage the replacement of cigarettes with smoke-free alternatives
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Sustainability
Drive world-class sustainability programs across our entire value chain
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Talent
Be the employer of choice for our global workforce and work tirelessly to attract the best talent
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Transparency
Share our progress, and invite dialogue and independent verification
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Growth
Provide superior returns for our shareholders
