Our core strategies are:

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    Smoke-Free

    Develop, market, and sell smoke-free alternatives, and switch our adult smokers to these alternatives, as quickly as possible around the world

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    Transition

    Transition our resources from cigarettes to smoke-free alternatives

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    Regulation

    Propose regulatory policies that encourage the replacement of cigarettes with smoke-free alternatives


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    Sustainability

    Drive world-class sustainability programs across our entire value chain

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    Talent

    Be the employer of choice for our global workforce and work tirelessly to attract the best talent

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    Transparency

    Share our progress, and invite dialogue and independent verification


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    Growth

    Provide superior returns for our shareholders

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