Marketing is one of the defining strengths of PMI and its brands.
Tobacco marketing is subject to extensive restrictions, including outright bans, throughout the world. What many people don’t realize, however, is that our own standards are, in many places, higher than those of some governments.
Our marketing practices worldwide follow four core principles:
Here are a few examples of how these rules apply in our day-to-day marketing:
All our marketing professionals, wherever they are in the world, must uphold these marketing practices at all times.
During 2019, we undertook a comprehensive assessment of our responsible commercial practices. We are now sharing our findings publicly here.
Discover our compliance and integrity program and explore our Guidebook for Success.
We are committed to doing our part in preventing underage use of nicotine and tobacco products.
We apply rigorous standards to our scientific research and invite independent verification.