Purposefully phase out cigarettes

Our priority is to address the health impacts associated with smoking by offering smoke-free, science-based alternatives that have been proven to be a far better choice than cigarettes for those adults who would otherwise continue to smoke.

Purposefully phase out cigarettes

Purposefully phase out cigarettes
Maximize the benefits of smoke-free products

Maximize the benefits of smoke-free products
Seek net positive impact in wellness and healthcare

Seek net positive impact in wellness and healthcare
Reduce post-consumer waste

Reduce post-consumer waste
Foster an empowered and inclusive workplace

Foster an empowered and inclusive workplace
Improve the quality of life of people in our supply chain

Improve the quality of life of people in our supply chain
Tackle climate change

Tackle climate change
Preserve nature

Preserve nature

Our 2025 Roadmap goal

See our full 2025 roadmap

PURPOSEFULLY PHASE OUT CIGARETTES

Intentionally work toward phasing out cigarettes by ensuring that smoke-free products represent at least 30 percent of our shipment volumes and more than half of our net revenues by 2025 while continuing to reduce our combustible shipment volume.

Key performance indicators to track our progress

See full performance metrics

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Learn more about PMI’s Sustainability Index in our Integrated Report 2021. See the full performance metrics and related footnotes here.

We can make an important contribution to accelerating the end of smoking. To achieve this objective, we are dedicating the vast majority of our resources to commercializing our smoke-free products. Everyone within our organization—regardless of business function—plays a crucial role in delivering on this purpose. We recognize that PMI alone cannot achieve a smoke-free future. Such systemic change requires a collaborative multistakeholder approach. In particular, we actively advocate for others in the industry to follow our lead by transforming their businesses, phasing out cigarettes, and reporting transparently on progress.

Jacek Olczak, Chief Executive Officer

Our progress in 2021

2021 performance highlights

Smoke-free products represented 73 percent of PMI’s commercial expenditure in 2021.
PMI’s combustible shipment volume decreased by 26.3 percent versus 2015.
See our Business Transformation Metrics for a comprehensive overview of our progress and efforts to shift resources to best deliver on our company’s purpose.

Accelerating the pace of change

Sustainability Association between the introduction of heated tobacco products and declines in cigarette smoking

Business Transformation Metrics

Can innovative products like IQOS accelerate the decline of smoking?

Unsmoke your world

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PMI’s Integrated Report 2021

Sustainability Materiality Report 2021

This online content about our Integrated Report should be read in conjunction with PMI’s 2021 Integrated Report. The information and data presented here cover the 2021 calendar year or reflect status at December 31, 2021, worldwide, unless otherwise indicated. Where not specified, data come from PMI estimates. Please also refer to 'This report at a glance' on page 5 of the 2021 Integrated Report for more information. Aspirational targets and goals do not constitute financial projections, and achievement of future results is subject to risks, uncertainties and inaccurate assumptions, as outlined in our forward-looking and cautionary statements on page 252. In the 2021 Integrated Report and in related communications, the terms “materiality,” “material,” and similar terms, when used in the context of economic, environmental, and social topics, are defined in the referenced sustainability standards and are not meant to correspond to the concept of materiality under the U.S. securities laws and/or disclosures required by the U.S. Securities and Exchange Commission.