Discover how a smoke-free future is PMI's long-term vision for success
Our Manifesto

Designing a Smoke-Free Future

How long will the world’s leading cigarette company be in the cigarette business?


We’ve built the world’s most successful cigarette company,
with the world’s most popular and iconic brands.


Now we’ve made a dramatic decision.

We will be far more than the leading cigarette company. We’re building PMI’s future on smoke-free products that are a much better choice than cigarette smoking.

Indeed, our vision – for all of us at PMI – is that these products will one day replace cigarettes.

Why are we doing this?

Because we should...

We understand the millions of men and women who smoke cigarettes. They are looking for less harmful, yet satisfying, alternatives to smoking. We will give them that choice.

We have a commitment to our employees and our shareholders. We will fulfill that commitment by pursuing this long-term vision for success.

Society expects us to act responsibly. And we are doing just that by designing a smoke-free future.

and because we now can.

Success in the cigarette business gives us the resources to pursue our ambitious vision.

Thanks to the imagination and perseverance of thousands of people at PMI, we have developed breakthrough products that are smoke-free and enjoyable.

And, we are selling them today. Over 2.9 million people have already given up smoking and switched to our new products, and this is just the beginning.

We’re investing to make these products the Philip Morris icons of the future.

A future PMI that’s known for replacing cigarettes with a portfolio of revolutionary products.

In changing times you can always choose to do nothing. Instead, we’ve set a new course for the company. We’ve chosen to do something really big.

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