Discover PMI's goals and strategies for a successful, smoke-free future

Our Goal and Strategies

Our goal is to design a smoke-free future. 

     

    Our core strategies are:

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      Smoke-Free
      Develop, market, and sell smoke-free alternatives, and switch our adult smokers to these alternatives, as quickly as possible around the world
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      Transition
      Transition our resources from cigarettes to smoke-free alternatives
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      Regulation
      Propose regulatory policies that encourage the replacement of cigarettes by smoke-free alternatives 
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      Sustainability
      Drive world-class sustainability programs across our entire value chain
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      Talent
      Be the employer of choice for our global workforce and work tirelessly to attract the best talent
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      Transparency
      Share our progress, and invite dialogue and independent verification
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      Growth
      Provide superior returns for our shareholders
      Discover our 7 core strategies for a smoke-free future
      Find out how we want to develop, market, and sell smoke-free alternatives


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