Discover PMI's goals and strategies for a successful, smoke-free future
Who We Are

Our Goal and Strategies

Our goal is to design a smoke-free future 

Our core strategies are:

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    Smoke-Free
    Develop, market, and sell smoke-free alternatives, and switch our adult smokers to these alternatives, as quickly as possible around the world
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    Transition
    Transition our resources from cigarettes to smoke-free alternatives
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    Regulation
    Propose regulatory policies that encourage the replacement of cigarettes by smoke-free alternatives 
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    Sustainability
    Drive world-class sustainability programs across our entire value chain
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    Talent
    Be the employer of choice for our global workforce and work tirelessly to attract the best talent
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    Transparency
    Share our progress, and invite dialogue and independent verification
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    Growth
    Provide superior returns for our shareholders
    Discover our 7 core strategies for a smoke-free future
    Find out how we want to develop, market, and sell smoke-free alternatives


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