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Why burning is the main problem

When tobacco is burnt, it can reach temperatures of around 900 degree Celsius.

It’s this extreme temperature that’s one of the problems with smoking

Burning breaks down the tobacco and produces smoke which contains more than 6,000 chemicals.

Around 100 of these chemicals have been identified by public health experts as causes or potential causes of smoking-related diseases.

Because there is no combustion in smoke-free products,

They have the potential to be better alternatives than continued smoking

*This is subject to scientific substantiation on a product-by-product basis.

The best choice any smoker can make is to quite cigarettes and nicotine use altogether.

Smoke-free alternatives are only for adult smokers who would otherwise continue smoking.

They are not risk-free and contain nicotine, which is addictive.

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