IQOS 3 and IQOS 3 Multi are the latest versions of the innovative IQOS system which heats tobacco instead of burning it, and presents a better alternative to cigarette smoking.
Almost 6 million smokers have already switched to IQOS in the four years since it was first launched, with more than half of them in Japan. The new devices are designed to help accelerate the world’s conversion to a smoke-free future.
Philip Morris International’s stated goal is to switch hundreds of millions of adult smokers to less harmful alternatives than continued smoking as quickly as possible. We are committed to offering a portfolio of products that will one day replace cigarettes and offer smoke-free alternatives to smokers who don’t quit.
Launching the new devices, André added: "Our dream was to create a better alternative for smokers, and IQOS has made this dream a reality; it’s a revolution for the 1.1 billion people who smoke."
Through disruptive thinking, robust science and years of R&D experience behind our smoke-free platforms, our heated tobacco products will bring us a step closer to our vision of a smoke-free future.
IQOS 3 and IQOS 3 Multi will officially go on sale on November 15th in Japan, Switzerland, UK, Russia and Colombia, and will be rolled-out across our global markets from November 15, 2018, onward.
