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We are delivering smoke-free products that are a better choice for adults than continued smoking.

Our ambition is to become substantially smoke-free by 2030, with our smoke-free business generating over two-thirds of our total global net revenues.

A future without cigarettes

Led by science and innovation, PMI’s goal is to end the sale of cigarettes.

 

Shaping the future

Our progress

Our 2030 ambition

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Our progress

Delivering a smoke-free future

2 min read

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Our progress toward a smoke-free future as of H1 2026
 

  • C24002_Spotlight_icons_150x150_PMI_process-page_icon_150x150_1

    42   percent

    of PMI’s total global net revenues came from our smoke-free business.*

  • C24002_Spotlight_icons_150x150_PMI_process-page_icon_150x150_6

    > 43   million

    estimated legal-age consumers of PMI’s smoke-free products.**

  • C24002_Spotlight_icons_150x150_PMI_process-page_icon_150x150_4

    109   markets

    where our smoke-free products are available, providing better alternatives for legal-age smokers.*

  • C24002_Spotlight_icons_150x150_PMI_process-page_icon_150x150_5

    USD > 16   billion

    invested to develop, scientifically substantiate, and commercialize smoke-free products since 2008.**


*As of H1 2026. **As of December 31, 2025. Important note: This information should be read in conjunction with the Philip Morris International Inc. earnings release dated July 22, 2026, as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations page. “PMI,” “we,” “our,” and “us” refers to the entire Philip Morris International family of companies.

 

Highlights of PMI’s Q2 2026 results

Emmanuel Babeau, Group Chief Financial Officer for Philip Morris International, discusses the highlights of the Q2 2026 earnings report.

0:02:04

Emmanuel Babeau shares his highlights from our Q2 2026 Results

Emmanuel Babeau, Group Chief Financial Officer for Philip Morris International, speaks to camera:

We delivered very strong results in the second quarter,

rounding off an excellent first half of the year.

We reported close to plus 8% organic top line growth,

reaching over $11 billion in quarterly net revenues

for the first time.

Overall in H1, our smoke-free business

generated 42% of our total net revenues.

Operating income grew plus 11% organically,

driving plus 14% currency-neutral growth

in adjusted diluted earnings per share,

or plus 15% in dollar terms.

These results were powered

by the excellent performance of our

international smoke-free business.

IQOS continued to show strong underlying momentum,

while other smoke-free categories, especially VEEV,

also continued to grow rapidly,

as our multicategory commercial approach gains

momentum across markets.

Our combustible business exceeded expectations with growing volumes

and very good pricing, stable category share, and gross profit growth. In the U.S.

we delivered strong sequential performance improvement

versus a challenging first quarter.

ZYN shipments increased by 2% year-on-year to 2.9 billion pouches,

including the initial shipments of new variants such as ZYN ULTRA.

This first phase of our portfolio expansion is an exciting milestone.

Overall, these results underscore the quality of our business model

and our ability to reinvest behind our smoke-free future

while sustaining best-in-class growth.

Instrumental music starts.

Words appear on screen reading:

PMI’s 2026 Second Quarter Results 

Philip Morris International's logo is seen on screen alongside the words Global Smoke-free Champion. 

Financial disclaimer appears on screen. 

Music ends.

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We’re making progress across our business

FDA issues modified risk tobacco product orders for Philip Morris International’s nicotine pouches

This decision makes our nicotine pouches the first to receive modified risk tobacco product orders, authorizing reduced-risk claims compared to cigarettes.

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Forbes ranks Philip Morris International in the top five of its 2026 Net Zero Leaders list

This marks the fourth consecutive year of recognition for making significant strides toward reaching net zero carbon footprint goals.

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Change in motion: Philip Morris International releases Value Report 2025 and new Value Plan 2030+

The report closes PMI’s 2025 Roadmap and introduces a new plan focused on sustainable value creation, smoke-free growth, and long-term business resilience.

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Progress in action

Discover stories and milestones shaping our smoke-free future

Progress in action
  • Celebrating 10 years of smoke-free progress

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  • FDA authorizes sale of IQOS in the US

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  • Our commitment to preventing underage use of our smoke-free products

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